Nextgen Baits 7" Wounded Rattle Shad™ Revolutionary design combines a unique profile with patent pending rattle technology. It also has an unprecedented, high definition surface finish that makes the baits look almost exactly like the real fish. Nextgen Baits has developed a new HD coloring process that gives the fisherman a new weapon to use on his prey. The rattles in every Nextgen Wounded Rattle Shad™ soft plastic lure resembles the sounds of aquatic life. This helps the fish track down and locate the lure. This, combined with the high definition patterns on the lures, results in vicious strikes. The Wounded Rattle Shad™ soft plastic lure is highly effective on a wide variety of predatory fish including, but not limited to, Largemouth Bass, Smallmouth Bass, Northern Pike, Chain Pickerel, Walleye, Muskie, Lake Trout, Brown Trout, Rainbow Trout, Striped Bass, Bluefish, Sea Trout, Red Fish, Jacks and more. Internally rigged with a patent pending, flexible, hardware assembly, which is battle tested, weighted and uses a VMC® treble hook. A killer choice for trophy hunters!